Stick Your Caramel Apples Up Your Ass

While walking around Seattle we walked by The Rocky Mountain Chocolate Factory. They have some of the most amazing looking specialty apples on a stick. These things look so good your blood sugar spikes by just looking at them.

Well, while admiring these things my friend Mary noticed a letter posted on the window. It was a rather long professionaly styled letter addressed to the people who take the bus. Apparently, the city's construction necessitated a temporary move of the bus stop to right in front of the store. The proprietors were asking the people waiting for the bus to please not stand in front of the windows and block the view of the items since the window was there main means of advertising.

The wording may attempt to be professional but the meaning was clear. You "bus people" aren't our customer and you standing around just blocks the view of our real customer. This stupid letter would force more people to cluster closer to the windows to read the damn thing than they would have normally done. As Mary pointed out it was so passive-aggressive it was ballsy. Like "professionals" trying to talk down to the little people as if they wouldn't understand the situation.

Well you know what, they probably don't care. Nor would I. If your business is that dependent on a relatively few people walking in due to your display, your business model is fucked. Many of the people taking the bus do so because it's affordable for them. They aren't likely going to shell out a few bucks for a sugar globbed apple. They also are not likely to be jammed in front of your window so tight the average pedestrian couldn't still see the goodies.

Don't get your Rocky Mountain panties in an uproar, if temporary difficulties cut into your usual business routine.. find new ways of attracting customers. If you can't handle that, you deserve to go belly up.